Social Media Strategist for a cancer health equity focused research program

Title: Graduate Assistant (Social Media Strategist)

Hourly Hiring Range: Variable depending on experience.

Approximate Hours: Undergraduate student $13.00/hr, Masters student $17.50/hr, Doctoral student $22.00/hr

Start Date: 4/1/2023 or ASAP

Estimated Duration of Appointment: 6 months

Position Descriptions:
The primary function of this position is to design and manage a social media strategy for a community advisory board named SHARE (Stiving to Hold Accountability in Research Equity) and the Angelic Warrior Foundation. The mission of SHARE is: To work in partnership with researchers at the University of North Carolina to reduce cancer disparities in Black and African American communities by informing research and program development. As a liaison between the community and researchers, the community advisory board will identify community needs, promote evidence-based interventions and information, raise awareness about health disparities in communities, and educate researchers. The core values of SHARE are: Dignity, Humility, Open, Inclusive, Representation, Transparent, Honest, Service, and Accountability.

The Angelic Warrior Foundation’s mission is to increase colorectal cancer awareness and to provide the emotional and financial support that patients, caregivers, and families need in order to thrive. More information about AWF can be found here: https://angelicwarriorfoundation.org

Responsibilities:
● Assist team in effectively engaging, via social media, with cancer survivors and caregivers, especially those who are Black or African American, in order to provide cancer prevention education and information.
● Identify social media platforms (i.e. Facebook, Instagram, etc.) that should be included in the strategy.
● Draft, plan, and post social media content on topics of cancer prevention and control, health, diet, physical activity, health equity, and cancer caregiver support. The frequency of posts will be about 3-4 times per week, with perhaps more postings during special events or awareness months.
● Monitor social media accounts and interact with audiences in order to identify what audiences want to know, in future posts, about cancer prevention and health equity.
● Train additional students to draft, plan, and manage social media posts.

Qualifications Required:

● Advanced skills in using social media such as Facebook, Instagram, Twitter, Tiktok, etc.
● Strong writing and communication skills
● Knowledge & Skills in social media content creation
● Understanding of HIPPA
● Knowledge about health equity or cancer disparities

If interested, please send your Curriculum Vitae/Resume and Cover Letter to Dr. Rachel Hirschey (hirschey@unc.edu). Attaching examples of your previous posts on social media is encouraged but not required. Individuals who identify as part of Black/African American communities are encouraged to apply.