Tobacco Point of Sale: Examining marketing within stores that sell tobacco products and accept WIC or SNAP (2015)
Undergraduate: Keren Tseytlin
Faculty Advisor: Kurt Ribisl
Department: Mathematical Decision Science
The point of sale is where tobacco companies spend the overwhelming majority of their annual marketing budget and have enjoyed the greatest freedom from regulation. In this project I will examine, 1) do tobacco retailers that accept WIC of SNAP market and promote tobacco products in a manner that has higher youth appeal than stores that do not accept WIC or SNAP?, and 2) is there an intersection in the relationship between WIC/SNAP and youth appeal such that it is higher in low income areas than high income areas? The data used in this analysis comes from a proportional data sample composed of tobacco-selling stores across the continental United States.